12/2/2023
New arrivals: Brift H 15th Anniversary goods.
To celebrate 15 years in business, we have created two special shoeshine products "as sharp as Brift H". This time, we have collaborated with eesee...
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11/25/2023
Shoeshine Championships 2023 This year's champion is.
The final round of "Shoeshine Championship 2023," the first competition in about three years to determine the top shoeshiner, was held at Ginza Mit...
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11/18/2023
Yuya Hasegawa's Ardent Shoeshine Dojo - Practice of Long Boot Shine
This is the "Yuya Hasegawa's Ardent Shoeshine Dojo" series. In the 16th installment of this series, Yuya Hasegawa talks about shoeshine for women, ...
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11/11/2023
About THE WAX
There are many shoe polishing waxes in the world, but which one do you use? Brift H's original wax is based on the concept of ``the world's brighte...
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11/4/2023
This month's must-buy! For the upcoming gift season.
The gift-giving season will soon be upon us. For those of you who are wondering what to choose this year, here are the top 3 most popular gifts amo...
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10/28/2023
Shoeshiner's Journey part12 Mr. Hruki Abe (Burie)
This is a series of "Shoeshiner's Quest". There are many wonderful shoeshiners in the world! In our 12th installment, we would like to introduce Mr...
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10/21/2023
Shoeshine Championships 2023
Have you ever heard of the "Shoeshine Championship," a competition to determine the best shoeshiner in the world? It is a very simple competition, ...
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10/14/2023
Yuya Hasegawa's ardent shoeshine dojo Part 5
This is the "Yuya Hasegawa's Ardent Shoeshine Dojo" series. In the 15th installment, Yuya Hasegawa talks about the final "15th process" of shoe pol...
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10/7/2023
This month's must-buy! Recommendation of THE LEATHER SOLE OIL
THE LEATHER SOLE OIL is a well-known standard product! If you are one of those who do not have sole oil, please use it to care for your shoes. Plea...
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9/30/2023
THE CREAM Production Secrets 2
In June, we introduced the secret story behind the production of our signature product, "THE CREAM. This time, we will introduce the label and bott...
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9/23/2023
Yuya Hasegawa's ardent shoeshine dojo Part 4
This is the "Yuya Hasegawa's Ardent Shoeshine Dojo" series. In the 14th installment, Yuya Hasegawa talks about the "13th and 14th steps" in the sho...
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9/16/2023
This month's must-buy! Edoya x Brift H suede brush
Suede material will be increasingly used by both men and women in the upcoming season. In fact, you can easily keep yourself clean with just one bo...
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